Understanding consumers (Record no. 6639)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070474095 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | PAR-P3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PARAMESWARAN, M G |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding consumers |
| Remainder of title | Building powerful brands using consumer research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 235 |
| Other physical details | HARD BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - CONSUMER BEHAVIOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 10/02/2003 | UNIVERSITY BOOK HOUSE | 375.00 | 2002-03 | BOOKS | 382 | 658.8342 PAR-P3 | 9546 | 19/06/2023 | 3999.00 | 05/02/2003 | MARKETING | Books | |||||
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 31/03/2003 | SURENDRA BOOK SERVICE | 375.00 | 2002-03 | BOOKS | 513 | 658.8342 PAR-P3 | 9997 | 19/06/2023 | 13291.00 | 29/03/2003 | MARKETING | Books |