Advertising, promotion and supplemental aspects of integrated marketing communications (Record no. 6644)
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000 -LEADER | |
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fixed length control field | 00502nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2003 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0030352711 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | SHI-P3 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | SHIMP, Terence A |
245 ## - TITLE STATEMENT | |
Title | Advertising, promotion and supplemental aspects of integrated marketing communications |
Remainder of title | |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 6 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | THOMSONS |
Place of publication, distribution, etc. | SINGAPORE |
Date of publication, distribution, etc. | 2003 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 650 |
Other physical details | HARD BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | Ed 6 | General Books | SSCBS Library | SSCBS Library | 10/02/2003 | UNIVERSITY BOOK HOUSE | USD32 | 1560.00 | 2002-03 | BOOKS | 377 | 1 | 659.1 SHI-P3 | 9553 | 26/06/2024 | 02/09/2015 | 5257.00 | 05/02/2003 | MARKETING | Books |