Normal view MARC view ISBD view

Introduction to social marketing (Record no. 7212)

MARC details
000 -LEADER
fixed length control field	00439nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2004 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	818835306X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	MUK-P4
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MUKHERJI, G B
245 ## - TITLE STATEMENT
Title	Introduction to social marketing
Remainder of title
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	INDIA RESEARCH PRESS
Place of publication, distribution, etc.	NEW DELHI
Date of publication, distribution, etc.	2004
300 ## - PHYSICAL DESCRIPTION
Extent	294
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	11/02/2004	UNIVERSITY BOOK HOUSE	595.00	2003-04	BOOKS	360		658.8 MUK-P4	10775	19/06/2023	2422.00	10/02/2004	MARKETING	Books