Brand positioning (Record no. 7735)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00510nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2005 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070581592 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | SEN-N0;P5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SENGUPTA, Subroto |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning |
| Remainder of title | Strategies for competitive advantege |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | TATA MCGRAW-HILL |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 297 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRANDS AND TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - BRANDS & TRADEMARKS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 2 | General Books | SSCBS Library | SSCBS Library | 31/03/2005 | UNIVERSITY BOOK HOUSE | 250.00 | 2004-05 | BOOKS | 413 | 1 | 658.827 SEN-N0;P5 | 11620 | 19/06/2023 | 27/10/2017 | 1865.00 | 29/03/2005 | MARKETING | Books |