Global marketing (Record no. 8088)

MARC details
000 -LEADER
fixed length control field 00425nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2006 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number KUM-P6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KUMAR, Nirmalaya
245 ## - TITLE STATEMENT
Title Global marketing
Remainder of title 10 selected case studies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. BUSINESS WORLD
Place of publication, distribution, etc.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 135
Other physical details PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element EXPORT MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING - EXPORT MARKETING
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Indian price Financial Year CATCODE for Bill Bill number Total Checkouts Full call number Barcode Date last seen Date checked out Bill Amount Bill Date HDNAME for Bill Koha item type
    Dewey Decimal Classification     General Books SSCBS Library SSCBS Library 24/03/2006 SURENDRA BOOK SERVICE 300.00 2005-06 BOOKS 795 3 658.848 KUM-P6 12194 26/06/2024 26/09/2017 1177.00 16/03/2006 MARKETING Books

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