Market segmentation (Record no. 8526)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2004 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131207633 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCD-P4 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MCDONALD, Malcolm H |
| 245 ## - TITLE STATEMENT | |
| Title | Market segmentation |
| Remainder of title | How to do it and how to profit from it |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | ELSEVIER |
| Place of publication, distribution, etc. | USA |
| Date of publication, distribution, etc. | 2004(2007) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 465 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DUNBAR, Ian |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | SSCBS Library | SSCBS Library | 14/03/2007 | UNIVERSITY BOOK HOUSE | 695.00 | 2006-07 | BOOKS | 351 | 2 | 658.8 MCD-P4 | 12770 | 19/06/2023 | 16/03/2016 | 6121.00 | 09/03/2007 | MARKETING | Books |