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Essentials of marketing research (Record no. 8880)

MARC details
000 -LEADER
fixed length control field	00504nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131502813
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Item number	ZIK-P7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	ZIKMUND, William G
245 ## - TITLE STATEMENT
Title	Essentials of marketing research
Remainder of title
250 ## - EDITION STATEMENT
Edition statement	Ed 3
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	THOMSONS
Place of publication, distribution, etc.	SINGAPORE
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	xvii, 414
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKET RESEARCH AND ANALYSIS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - RESEARCH & ANALYSIS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	BABIN, Barry J
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Book Edition	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification	Ed 3			General Books	SSCBS Library	SSCBS Library	22/10/2007	SURENDRA BOOK SERVICE	295.00	2007-08	BOOKS	333		658.83 ZIK-P7	13504	26/06/2024	1989.00	11/10/2007	MARKETING	Books