Integrated advertising, promotion and marketing communications (Record no. 8985)
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000 -LEADER | |
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fixed length control field | 00507nam a2200181Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2007 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120333055 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | CLO-P2;P7 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | CLOW, Kenneth E |
245 ## - TITLE STATEMENT | |
Title | Integrated advertising, promotion and marketing communications |
Remainder of title | |
250 ## - EDITION STATEMENT | |
Edition statement | Ed 3 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc. | PRENTICE-HALL OF INDIA |
Place of publication, distribution, etc. | DELHI |
Date of publication, distribution, etc. | 2007 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xix, 515 |
Other physical details | PAPER BINDING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | BAACK, Donald |
Relator term | |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Koha issues (borrowed), all copies | 2 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
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Dewey Decimal Classification | Ed 3 | General Books | SSCBS Library | SSCBS Library | 27/12/2007 | SURENDRA BOOK SERVICE | 395.00 | 2007-08 | BOOKS | 445 | 2 | 659.1 CLO-P2;P7 | 13675 | 26/06/2024 | 23/07/2015 | 4058.00 | 13/12/2007 | MARKETING | Books |