Marketing management (Record no. 9377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00543nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131716830 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KOT-M8;P9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip |
| 9 (RLIN) | 1273 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | A South Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PEARSON EDUCATION |
| Place of publication, distribution, etc. | DELHI |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlvii, 647 |
| Other physical details | PAPER BINDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKET RESEARCH AND ANALYSIS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - RESEARCH & ANALYSIS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KELLER, Kevin Lane |
| Relator term | |
| 9 (RLIN) | 1274 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 42 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Bill Amount | Bill Date | HDNAME for Bill | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 13 | General Books | SSCBS Library | SSCBS Library | 02/12/2008 | UNIVERSITY BOOK HOUSE | 575.00 | 2008-09 | BOOKS | 254 | 10 | 658.8 KOT-P9 | 14347 | 19/06/2023 | 09/03/2022 | 2988.00 | 28/11/2008 | MARKETING | Books | |||||
| Sent for Binding | Dewey Decimal Classification | Ed 13 | Not For Loan | General Books | SSCBS Library | SSCBS Library | 02/12/2008 | UNIVERSITY BOOK HOUSE | 575.00 | 2008-09 | BOOKS | 254 | 23 | 658.8 KOT-P9 | 14348 | 19/06/2023 | 22/02/2022 | 2988.00 | 28/11/2008 | MARKETING | Books | |||
| Dewey Decimal Classification | Ed 13 | Text Book | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 658.8 KOT-P9 | 15663 | 19/06/2023 | 7738.00 | 11/02/2010 | MANAGEMENT | Books | |||||||
| Sent for Binding | Dewey Decimal Classification | Ed 13 | Not For Loan | General Books | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 31 | 658.8 KOT-P9 | 15664 | 19/06/2023 | 23/12/2022 | 7738.00 | 11/02/2010 | MANAGEMENT | Books | |||
| Sent for Binding | Dewey Decimal Classification | Ed 13 | Not For Loan | General Books | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 23 | 658.8 KOT-P9 | 15665 | 19/06/2023 | 24/09/2021 | 7738.00 | 11/02/2010 | MANAGEMENT | Books | |||
| Sent for Binding | Dewey Decimal Classification | Ed 13 | Not For Loan | General Books | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 22 | 658.8 KOT-P9 | 15666 | 19/06/2023 | 15/11/2019 | 7738.00 | 11/02/2010 | MANAGEMENT | Books | |||
| Sent for Binding | Dewey Decimal Classification | Ed 13 | Not For Loan | General Books | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 16 | 658.8 KOT-P9 | 15667 | 19/06/2023 | 22/11/2019 | 7738.00 | 11/02/2010 | MANAGEMENT | Books | |||
| Sent for Binding | Dewey Decimal Classification | Ed 13 | Not For Loan | General Books | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 14 | 658.8 KOT-P9 | 15668 | 19/06/2023 | 21/02/2022 | 7738.00 | 11/02/2010 | MANAGEMENT | Books | |||
| Dewey Decimal Classification | Ed 13 | General Books | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 27 | 658.8 KOT-P9 | 15669 | 21/02/2024 | 18/01/2024 | 7738.00 | 11/02/2010 | MANAGEMENT | Books | 2 | ||||
| Sent for Binding | Dewey Decimal Classification | Ed 13 | Not For Loan | General Books | SSCBS Library | SSCBS Library | 12/02/2010 | UNIVERSITY BOOK HOUSE | 650.00 | 2009-10 | BOOKS | 239 | 15 | 658.8 KOT-P9 | 15670 | 19/06/2023 | 17/09/2021 | 7738.00 | 11/02/2010 | MANAGEMENT | Books |