Normal view MARC view ISBD view

Globalisation of brand (Record no. 9431)

MARC details
000 -LEADER
fixed length control field	00483nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131415221
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	GHO-P8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	GHOSE, Amitabha
245 ## - TITLE STATEMENT
Title	Globalisation of brand
Remainder of title
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	ICFAI
Place of publication, distribution, etc.	HYDERABAD
Date of publication, distribution, etc.	2008
300 ## - PHYSICAL DESCRIPTION
Extent	252
Other physical details	PAPER BINDING
490 ## - SERIES STATEMENT
Series statement	ICFAI
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BRANDS AND TRADEMARKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - BRANDS & TRADEMARKS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	MUKHERJEE, Ishita
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Koha issues (borrowed), all copies	1

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	14/01/2009	UNIVERSITY BOOK HOUSE	450.00	2008-09	BOOKS	300	2	658.827 GHO-P8	14450	19/06/2023	29/08/2016	3140.00	30/12/2008	MARKETING	Books