Normal view MARC view ISBD view

Marketing to rural consumers (Record no. 9663)

MARC details
000 -LEADER
fixed length control field	00514nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8174467201
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8348
Item number	VEL-P9
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	VELAYUDHAM, S
245 ## - TITLE STATEMENT
Title	Marketing to rural consumers
Remainder of title	Understanding and tapping the rural market potential
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	EXCEL BOOKS
Place of publication, distribution, etc.	DELHI
Date of publication, distribution, etc.	2009
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 365
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - SPECIFIC CUSTOMERS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING TO SPECIFIC CUSTOMERS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	22/10/2009	SURENDRA BOOK SERVICE	400.00	2009-10	BOOKS	223		658.8348 VEL-P9	15368	19/06/2023	3140.00	21/10/2009	MARKETING	Books