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Marketing 3.0 (Record no. 9836)

MARC details
000 -LEADER
fixed length control field	00480nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8126526192
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	KOT-Q0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KOTLER, Philip
9 (RLIN)	1273
245 ## - TITLE STATEMENT
Title	Marketing 3.0
Remainder of title	From products to customers to the human spirit
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	WILEY INDIA PVT. LTD.
Place of publication, distribution, etc.	NEW DELHI
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 187
Other physical details	HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books
Koha issues (borrowed), all copies	1

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	10/11/2010	UNIVERSITY BOOK HOUSE	495.00	2010-11	BOOKS	139	3	658.8 KOT-Q0	15911	19/06/2023	28/03/2022	421.00	12/10/2010	MARKETING	Books