Developing new to the firm products The role of micropolitical strategies

By:

SETHI, RAJESH

Contributor(s):

IQBAL, ZAFAR

Material type:

Mixed materialsPublication details: 2012Description: 99-115Subject(s):

MICROPOLITICS

NLM classification:

658.812

In: JOURNAL OF MARKETINGMSummary: This research address three questions : (1) To what extent do new to the firm products (with market and technology newness) face resistance in winning approval for development during the review? (2) To what degrss does product development teams use of micropolitical strategies hepl reduce resistence and get approval with minimum compromise in the product? (3) To what extent do some of these micropolitical strategies harm the new product's performance? The findings suggest tha products with bothmarket and technology neewness encounter resistance in getting approval for development.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/2	Available		P14246

This research address three questions : (1) To what extent do new to the firm products (with market and technology newness) face resistance in winning approval for development during the review? (2) To what degrss does product development teams use of micropolitical strategies hepl reduce resistence and get approval with minimum compromise in the product? (3) To what extent do some of these micropolitical strategies harm the new product's performance? The findings suggest tha products with bothmarket and technology neewness encounter resistance in getting approval for development.

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