Trillion dollar R&D fix

By:

KNOTT, ANNE MARIE

Material type:

Mixed materialsPublication details: 2012Description: 55-59NLM classification:

658.07

In: HARVARD BUSINESS REVIEWMSummary: Most companies, RQ will call for significant increases to R&D budgets. A few firms will find the opposite. Traditional measures of R&D productivity are only loosely linked to profits or market value. That makes it difficult for executives to knowwhether they are suspending as much as they should, let alone make improvements in the way they spend.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		7/5	Available		P14286

Most companies, RQ will call for significant increases to R&D budgets. A few firms will find the opposite. Traditional measures of R&D productivity are only loosely linked to profits or market value. That makes it difficult for executives to knowwhether they are suspending as much as they should, let alone make improvements in the way they spend.

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