Imapct of level of purchase decision involvement on the investment behavior of mutual fund investors

By:

MISHRA, SANJAY KUMAR

Contributor(s):

KUMAR, MANOJ

Material type:

Mixed materialsPublication details: 2012Description: 27-44NLM classification:

332.6327

In: ICFAI: JOURNAL OF BEHAVIOR FINANCEMSummary: This study investigates the impact of level of Purchase Decision Involvement (PDI) of Mutual Fund investors on their investment behavior through a survey of 268 MF investors. Overall the results suggest that the level of PDI significantly impactsthe investment behavior of MF investors. Further, the results suggest significant difference in the width and depth of infromation search and information processing by low PDI MF investors are and high PDI MF inestors.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/1	Available		P14248

This study investigates the impact of level of Purchase Decision Involvement (PDI) of Mutual Fund investors on their investment behavior through a survey of 268 MF investors. Overall the results suggest that the level of PDI significantly impactsthe investment behavior of MF investors. Further, the results suggest significant difference in the width and depth of infromation search and information processing by low PDI MF investors are and high PDI MF inestors.

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