Effective use of directional policy matrix (DPM) as a strategic operational tool for improving marketing perofrmance- An overview

By:

ROY, SOUMEN

Contributor(s):

GHOSH, SAMANWITA

Material type:

Mixed materialsPublication details: 2012Description: 903-907NLM classification:

658.401

In: MANAGEMENT ACCOUNTANTMSummary: Performance is an objective measure of expected result. From an organizational perspective, performance improvement is a process for achieving bench marked organizational and individual results based on vision, mission, goals, strategies and objectives of the organization. Results are achived and monitored through a well defined mechanism that takes into account the organizational perspective, notifies desired performance, identify the gaps between planned and actual performance, pinpointthe root causes and selects interventions to close the gaps and measures changes in performance.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		47/8	Available		P14488

Performance is an objective measure of expected result. From an organizational perspective, performance improvement is a process for achieving bench marked organizational and individual results based on vision, mission, goals, strategies and objectives of the organization. Results are achived and monitored through a well defined mechanism that takes into account the organizational perspective, notifies desired performance, identify the gaps between planned and actual performance, pinpointthe root causes and selects interventions to close the gaps and measures changes in performance.

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