Theory building on private label brands

By:

MANIKANDAN, M K M

Material type:

Mixed materialsPublication details: 2012Description: 64-77Subject(s):

BRAND

NLM classification:

658.827

In: IUP: JOURNAL OF BRAND MANAGEMENTMSummary: Retail stores get higher margin from private label brands. Many organized retail stores in India have private label brnaded products on their shelves along with the established national brands. But not all the product categories are patronized ina similar way by the consumers. The purchase of private label brands varies with the categories of products. Sometimes the mean quality of the product ctegory affects the sales of private label brands.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/2	Available		P14549

Retail stores get higher margin from private label brands. Many organized retail stores in India have private label brnaded products on their shelves along with the established national brands. But not all the product categories are patronized ina similar way by the consumers. The purchase of private label brands varies with the categories of products. Sometimes the mean quality of the product ctegory affects the sales of private label brands.

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