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Harley- Davidson's focus strategy

By: Contributor(s): Material type: Mixed materialsMixed materialsPublication details: 2012Description: 6-25Subject(s): NLM classification:
  • 658
 In: Case FolioMSummary: This case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products.
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Periodicals/Magazines Periodicals/Magazines SSCBS Library 12/3 Available P14576

This case study is about the competitive strategy of US-based iconic motercycle maker Harley-Davidson Inc. (Harley). Harley was the world's leading designer and manufacturer of heavyweight motorcycles with over 50% market share. Harley bikes wereknown for their distinctive design and heavy customization. By adopting a focused differentiation strategy, the company was able to command a premium for its products.

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