Perceptions of investors on the service quality of Reliance Life Insurance A study in the west Godavari District of Andhra Pradesh

By:

NAIDU, B V R

Material type:

Mixed materialsPublication details: 2013Description: 8-18Subject(s):

INSURANCE

NLM classification:

In: INDIAN JOURNAL OF MARKETINGMSummary: A service is an economic activity that creates value and provides benefits for customers at specific times and places by bringing about a desired change in, or on behalf of, the recipient of the service. Amusingly, services have also been described as somthing can be bought and sold, but which cannot be dropped on your foot. The service sector is going through an almost revolutionary change, which dramatically affects the way in which live and work. New services are continually being launched to satisfy our existing needs and to meet the needs that we did not even know existed.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/8	Available		P14682

A service is an economic activity that creates value and provides benefits for customers at specific times and places by bringing about a desired change in, or on behalf of, the recipient of the service. Amusingly, services have also been described as somthing can be bought and sold, but which cannot be dropped on your foot. The service sector is going through an almost revolutionary change, which dramatically affects the way in which live and work. New services are continually being launched to satisfy our existing needs and to meet the needs that we did not even know existed.

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