Organic products Marketing practices and problems in the plains and hilly regions of Uttarakhand

By:

SINGH, SURABHI

Material type:

Mixed materialsPublication details: 2013Description: 37-49Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: In the present study, the investigator explored the problems perceived in marketing of organic products by farmers in Uttarakhand state of India. Descriptive research design with survey method, wherein data were collected through face to face structured interviews with 72 farmers in the plains and hilly regions of Uttarakhand was adopted for the present investigation. Data were analyzed with descritive statistics and Chi square test to provide additional information about the effect of the selected variables on perceived problems.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/2	Available		P14738

In the present study, the investigator explored the problems perceived in marketing of organic products by farmers in Uttarakhand state of India. Descriptive research design with survey method, wherein data were collected through face to face structured interviews with 72 farmers in the plains and hilly regions of Uttarakhand was adopted for the present investigation. Data were analyzed with descritive statistics and Chi square test to provide additional information about the effect of the selected variables on perceived problems.

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