Factors influencing the buying behaviour of organized retail consumers A study on food and general stores in Visakhapatnam

By:

SMITHA, V G

Material type:

Mixed materialsPublication details: 2013Description: 23-33Subject(s):

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: The growth in organized retailing has been the national trend over the last decade, with many organized retail chains developing larger stores that specialize in providing a wide selection of produce in a particular product range, lucrative pricing, one stopping etc. organized retailing in India's main cities such as Bengaluru, Kolkata, Hyderabad, Pune and Chennai is growing rapidly, but such is the pace of change, that many smaller, three tier cities are now firmly on the radar screen ofthe retail sector and mall developers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/12	Available		P14759

The growth in organized retailing has been the national trend over the last decade, with many organized retail chains developing larger stores that specialize in providing a wide selection of produce in a particular product range, lucrative pricing, one stopping etc. organized retailing in India's main cities such as Bengaluru, Kolkata, Hyderabad, Pune and Chennai is growing rapidly, but such is the pace of change, that many smaller, three tier cities are now firmly on the radar screen ofthe retail sector and mall developers.

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