Brand valuation A strategic tool for business

By:

NARAYAN, GOVIND

Material type:

Mixed materialsPublication details: 2013Description: 55-64Subject(s):

BRAND MANAGEMENT

NLM classification:

658.827

In: IUP: JOURNAL OF BRAND MANAGEMENTMSummary: Comapnies across the globe are now increasingly reorganizing the power of value of brand as it provides high competitive advantage for business in competitive market place. During the last three decades, the business world has undergone a paradigmshift of brand as a concept getting attention and becoming an effective tool for retainment and sustenance in the competitive world. Brands are considered to be an asset for a company which inceases the worth of the concern.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/3	Available		P14781

Comapnies across the globe are now increasingly reorganizing the power of value of brand as it provides high competitive advantage for business in competitive market place. During the last three decades, the business world has undergone a paradigmshift of brand as a concept getting attention and becoming an effective tool for retainment and sustenance in the competitive world. Brands are considered to be an asset for a company which inceases the worth of the concern.

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