Rebrnding @ Airtel An analysis

By:

DUBEY, JAYASHREE

Contributor(s):

GEORGE, BABU P

Material type:

Mixed materialsPublication details: 2013Description: 65-73Subject(s):

BRAND MANAGEMENT

NLM classification:

658.827

In: IUP: JOURNAL OF BRAND MANAGEMENTMSummary: The competitive challenges being faced by telecommunication service firms are constantly on the rise. As a result, not onley their day to day operational plans but also the marketing tactics and stratgies need frequent revision. Rebranding has become an important strategic tool by which these firms manage their customer perceived brand image. Airtel, which is India's leading telecom company, has undergone a massive rebranding exercise to create a uniform global identity.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/3	Available		P14781

The competitive challenges being faced by telecommunication service firms are constantly on the rise. As a result, not onley their day to day operational plans but also the marketing tactics and stratgies need frequent revision. Rebranding has become an important strategic tool by which these firms manage their customer perceived brand image. Airtel, which is India's leading telecom company, has undergone a massive rebranding exercise to create a uniform global identity.

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