4th 'P' poses a challenge Interview

By:

NARAYANAN, CHITRA

Material type:

Mixed materialsPublication details: 2013Description: 36-38Subject(s):

MANAGEMENT

NLM classification:

In: BUSINESS WORLDMSummary: Marketing guru Philip Kotler believes in blending old and new media to deliver messages to the all important customer. Philip Kotler belives that marketing can make a contribution to a better world.

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Marketing guru Philip Kotler believes in blending old and new media to deliver messages to the all important customer. Philip Kotler belives that marketing can make a contribution to a better world.

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