A study of brand preference and cossumption pattern of beer in Bareilly

By:

GUPTA, MANISH

Material type:

Mixed materialsPublication details: 2013Description: 34-48Subject(s):

MARKETING

NLM classification:

658.827

In: INDIAN JOURNAL OF MARKETINGMSummary: The present paper is an attempt to understand how brand preferences and consumption pattern of beer changes across demographic and other variables and more importantly, which product attributes are associated with these changes. The purpose of this paper is to investigate the various factors of brand preference towards beer and additionally, it also throws some light on the behavioural aspects of the consumers such as frequency of consumption of an alcholic beverage- beer. In this paper respondents were selected rendomly and the data was analyzed and interpreted with the help of SPSS software.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/5	Available		P14857

The present paper is an attempt to understand how brand preferences and consumption pattern of beer changes across demographic and other variables and more importantly, which product attributes are associated with these changes. The purpose of this paper is to investigate the various factors of brand preference towards beer and additionally, it also throws some light on the behavioural aspects of the consumers such as frequency of consumption of an alcholic beverage- beer. In this paper respondents were selected rendomly and the data was analyzed and interpreted with the help of SPSS software.

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