A study of demographic variables affecting consumer buying behaviour with reference to synthetic detergents

By:

CHATTERJEE, SEBABRATA

Material type:

Mixed materialsPublication details: 2013Description: 58-63Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The research attempts to study the consumer buying behaviour of synthetic detergents is an Indian setting, specifically with reference to southern West Bengal. In this paper, the impact of a few demographic variables on consumer buying pattern hasbeen established. A few non demographic variables have been considered to test the association between demographic and non demographic variables which are involved in consumer buying behaviour of synthetic detergents.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/5	Available		P14857

The research attempts to study the consumer buying behaviour of synthetic detergents is an Indian setting, specifically with reference to southern West Bengal. In this paper, the impact of a few demographic variables on consumer buying pattern hasbeen established. A few non demographic variables have been considered to test the association between demographic and non demographic variables which are involved in consumer buying behaviour of synthetic detergents.

There are no comments on this title.

to post a comment.