Website disclosure by Indian general insurers A content analysis

By:

CHARUMATHI, B

Material type:

Mixed materialsPublication details: 2013Description: 23-34Subject(s):

INSURANCE

NLM classification:

In: Journal of Banking, Info. Tech. and ManagementMSummary: World Wide Web has emerged as a new avenue to present insurers' information and is also used as a powerful tool for marketing online insurance products. The insurance industry in India is undergoing dynamic facets in its entire history after the entry of insurance watchdog Insurance regulatory and Development Authority of India (IRDA) in 1999. This study has examined the extent of website disclousre by Indian general insurers by developing an index called General Insurance Website Disclosure Index (GIWDI).

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		10/1	Available		P14860

World Wide Web has emerged as a new avenue to present insurers' information and is also used as a powerful tool for marketing online insurance products. The insurance industry in India is undergoing dynamic facets in its entire history after the entry of insurance watchdog Insurance regulatory and Development Authority of India (IRDA) in 1999. This study has examined the extent of website disclousre by Indian general insurers by developing an index called General Insurance Website Disclosure Index (GIWDI).

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