Good and gulit free The role of self accountability in influencing preferences for products with ethical attributes

By:

PELOZA, JOHN

Contributor(s):

WHITE, KATHERINE

Material type:

Mixed materialsPublication details: 2013Description: 104-119Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: The market share of brands positioned using ethical attributes typically lags behind brands that promote attributes related to product performance. Across four studies, the authors show that situational factors that heighten consumer' self accuntability lead to increased preferences for products promoted through their ethical attributes.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/1	Available		P14946

The market share of brands positioned using ethical attributes typically lags behind brands that promote attributes related to product performance. Across four studies, the authors show that situational factors that heighten consumer' self accuntability lead to increased preferences for products promoted through their ethical attributes.

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