Make room for the Asian brands

By:

NARAYANAN, CHITRA

Material type:

Mixed materialsPublication details: 2013Description: 54-58Subject(s):

BRANDING

NLM classification:

658.827

In: BUSINESS WORLDMSummary: After the global goloaths, it's now the turn of the Asian heavyweights to check into India. But, is there space for all thenew entrants?

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After the global goloaths, it's now the turn of the Asian heavyweights to check into India. But, is there space for all thenew entrants?

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