Promotion using product placement in movies Perception of rural and urban Indian audience

By:

CHOUBEY, VARDHAN

Contributor(s):

BUMB, RIDDHI

Material type:

Mixed materialsPublication details: 2013Description: 35-41Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: Product placemen as a promotional tool is often used as an alternative by marketers. Not much focus is placed on this tool. The present paper discusses concepts related to product placement. The paper highlights the importance of product placementas a promotional tool. It has implications for marketers and researchers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/4	Available		P15030

Product placemen as a promotional tool is often used as an alternative by marketers. Not much focus is placed on this tool. The present paper discusses concepts related to product placement. The paper highlights the importance of product placementas a promotional tool. It has implications for marketers and researchers.

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