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Factors affecting the purchase of staple goods An empirical study of edible oil purchase in Tripura

By: Material type: Mixed materialsMixed materialsPublication details: 2013Description: 47-53Subject(s): NLM classification:
  • 658.8
 In: INDIAN JOURNAL OF MARKETINGMSummary: dible oil is the most important type of cooking medium in India and Tripura is no exception. The present paper is an attempt to find out the underlying factors that are actively considered by the consumers in Tripura while purchasing edible oil. The paper also seeks to find out whether there is any significant difference in the selection of the underlying factors by the husband and the wife of the same family.w
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dible oil is the most important type of cooking medium in India and Tripura is no exception. The present paper is an attempt to find out the underlying factors that are actively considered by the consumers in Tripura while purchasing edible oil. The paper also seeks to find out whether there is any significant difference in the selection of the underlying factors by the husband and the wife of the same family.w

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