All that is users might not be gold How labeling products as user designed backfires in the context of luxury fashion brands

By:

FUCHS, CRISHTOPH

Contributor(s):

PRANDELLI, EMANUELA

Material type:

Mixed materialsPublication details: 2013Description: 75-91Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: An emerging literature stream posits that drawing on users rather than internal designers in new product creation may benefit firms because the resulting products effectively satisfy consumer needs. Four studies conducted in the context of the luxury fashion industry uncover an important conceptual boundry condition of this positive user design effect.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/5	Available		P15079

An emerging literature stream posits that drawing on users rather than internal designers in new product creation may benefit firms because the resulting products effectively satisfy consumer needs. Four studies conducted in the context of the luxury fashion industry uncover an important conceptual boundry condition of this positive user design effect.

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