Customer price sensitivity as a basis for moderation in satisfaction among mobile customer

By:

RAJKUMAR, G

Material type:

Mixed materialsPublication details: 2013Description: 33-46Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The present study was designed to examine the impact of customer price sensitivity on customer satisfaction in the mobile telecom sector. The major antecedent that develops customer satisfaction was considered as Perceived Service Quality and therefore an attempt was made to develop and validate a scale for measuring Perceived Service Quality in the mobile telecom context.

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Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/10	Available		P15086

The present study was designed to examine the impact of customer price sensitivity on customer satisfaction in the mobile telecom sector. The major antecedent that develops customer satisfaction was considered as Perceived Service Quality and therefore an attempt was made to develop and validate a scale for measuring Perceived Service Quality in the mobile telecom context.

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