Distribution challenges and workable solutions

By:

MULKY, AVINASH G

Material type:

Mixed materialsPublication details: 2014Description: 179-195Subject(s):

MARKETING

NLM classification:

658.8

In: MANAGEMENT REVIEWMSummary: An effective distribution channel can ba a source of strategic advantage for companies. However, little research exists about the distribution channel structure in India, which is largely traditional and quite unique. The first part of this roundtable article provides an overview of distribution channels, particularly their constituents and structure, with a special focus on distribution channels in India. The second part of the article reports on a panel discussion with eminent academicand industry experts on the challenges that companies in India face in designing, constructing and managing distribution channels on the ground.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		25/3	Available		P15244

An effective distribution channel can ba a source of strategic advantage for companies. However, little research exists about the distribution channel structure in India, which is largely traditional and quite unique. The first part of this roundtable article provides an overview of distribution channels, particularly their constituents and structure, with a special focus on distribution channels in India. The second part of the article reports on a panel discussion with eminent academicand industry experts on the challenges that companies in India face in designing, constructing and managing distribution channels on the ground.

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