Management of travel booking in the light of destination marketing Evidence from an alpine Indian state - Sikkim

By:

BATABYAL, DEBASISH

Contributor(s):

DAS, DILLIP KUMAR

Material type:

Mixed materialsPublication details: 2014Description: 36-45Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: India has many idyllic Himalayan hill stations. The formation of appropriate development and marketing strategy for all those destinations is the need of the hour. Sikkim is a small hilly state with immense potentiality. It is bounded by vast stretches of Tibetan plateau in the North, the chumbi Valley and the kingdom Bhutan in the East, the kingdom of Nepal in the west and Darjeeling (West Bengal) in the south.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/11	Available		P15267

India has many idyllic Himalayan hill stations. The formation of appropriate development and marketing strategy for all those destinations is the need of the hour. Sikkim is a small hilly state with immense potentiality. It is bounded by vast stretches of Tibetan plateau in the North, the chumbi Valley and the kingdom Bhutan in the East, the kingdom of Nepal in the west and Darjeeling (West Bengal) in the south.

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