Customer relationship management Pitfalls, successes and futures

By:

SWAPNA, D

Material type:

Mixed materialsPublication details: 2014Description: 55-61Subject(s):

CUSTOMER RELATIONSHIP

NLM classification:

658.812

In: Journal of Banking, Info. Tech. and ManagementMSummary: Customer relationship management is a combination of people, processes and technology that seeks to uderstand a company's customers. The ultimate purpose of Customer Relationship Management like any organizational initiative is to increase profit.Coustomer Relationship Management, an integration of Information Technology and relationship building with customers at an enterprise level.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		10/2	Available		P15311

Customer relationship management is a combination of people, processes and technology that seeks to uderstand a company's customers. The ultimate purpose of Customer Relationship Management like any organizational initiative is to increase profit.Coustomer Relationship Management, an integration of Information Technology and relationship building with customers at an enterprise level.

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