Consumer behavior and moderating effect of frequency of visit in relation to atmospheric cues An experimental study

By:

JHA, SHALINI

Contributor(s):

SINGH, BHARTI

Material type:

Mixed materialsPublication details: 2014Description: 53-59Subject(s):

CONSUMER BEHAVIOR

NLM classification:

658.8342

In: INDIAN JOURNAL OF MARKETINGMSummary: Today the retailers are striving hard to provide excellent customer experience because it is vital for their sustainability. Researchers and retailers have identified the importance of atmospheric in creating a good customer experience. The presenstudy is based on the experimental study conducted in a real retail setting.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		44/2	Available		P15302

Today the retailers are striving hard to provide excellent customer experience because it is vital for their sustainability. Researchers and retailers have identified the importance of atmospheric in creating a good customer experience. The presenstudy is based on the experimental study conducted in a real retail setting.

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