Choosing the right customer The first step in a winning strategy

By:

SIMONS, ROBERT

Material type:

Mixed materialsPublication details: 2014Description: 41-48Subject(s):

MARKETING

NLM classification:

658.8

In: HARVARD BUSINESS REVIEWMSummary: All companies claim that their strategies are customer driven. But the trem Customer is among the most elastic in management theory. A working definition might be that your customers are the people or entities that buy your products and servicesand supply your revenue. that includes any number of actors in a company's value chain.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/3	Available		P15351

All companies claim that their strategies are customer driven. But the trem Customer is among the most elastic in management theory. A working definition might be that your customers are the people or entities that buy your products and servicesand supply your revenue. that includes any number of actors in a company's value chain.

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