The changing trends in behaviour pattern of consumer An analytical study of retail sector

By:

SHARMA, YOGITA

Contributor(s):

KHANNA, PARUL

Material type:

Mixed materialsPublication details: 2014Description: 39-46Subject(s):

RETAIL MANAGEMENT

NLM classification:

658.87

In: International J. of Trends in Business AdmnMSummary: The concept of marketing is a wide term. The early stages of the growth of this discipline marketing was considered as selling and no distinction was made between the two terms 'Marketing' and 'Selling'. The concepts of consumer behavior is also been given much importance. The two keys to the successful marketing are: understanding and responding to the wishes and needs of the buyers.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		3/2	Available		P15402

The concept of marketing is a wide term. The early stages of the growth of this discipline marketing was considered as selling and no distinction was made between the two terms 'Marketing' and 'Selling'. The concepts of consumer behavior is also been given much importance. The two keys to the successful marketing are: understanding and responding to the wishes and needs of the buyers.

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