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The road to the top

By: Material type: Mixed materialsMixed materialsPublication details: 2014Description: 171-173Subject(s): NLM classification:
  • 658.827
 In: INDIAN MANAGEMENTMSummary: Big bazaar and Tata Nano are trying to climb the value ladder, moving away from a price-based product proposition to own a more upmarket imagery. They have a long road ahead.
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Item type Current library Call number Vol info Status Date due Barcode
Periodicals/Magazines Periodicals/Magazines SSCBS Library 53/5 Available P15461

Big bazaar and Tata Nano are trying to climb the value ladder, moving away from a price-based product proposition to own a more upmarket imagery. They have a long road ahead.

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