Managing brand equity Capitalizing on the value of a brand name
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0029001013
- 658.827 AAK-N1
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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SSCBS Library | General Books | 658.827 AAK-N1 (Browse shelf(Opens below)) | Available | 5534 |
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658.816 LIV-L6 Pricing | 658.816 MOR-N0 Market-oriented pricing | 658.823 STE-N5 Packaging as an effective marketing tool | 658.827 AAK-N1 Managing brand equity | 658.827 AAK-N6 Building strong brands | 658.827 AAK-P0 Brand leadership | 658.827 AAK-P4 Brand portfolio strategy |
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