From brand vision to brand evaluation Strategically building and sustaining brands
Material type: TextPublication details: BUTTERWORTHS LONDON 2001Description: viii, 293 PAPER BINDINGISBN:- 0750646144
- 658.827 DEC-P1
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | SSCBS Library | General Books | 658.827 DEC-P1 (Browse shelf(Opens below)) | Available | 8589 |
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658.827 COL-P7 Brand names and product dynasties | 658.827 COO-P1 Winning at new products | 658.827 DAV-P0 Brand asset management | 658.827 DEC-P1 From brand vision to brand evaluation | 658.827 DEL-N8 Omnipowerful brand | 658.827 DHA-P7 Brand management 101 | 658.827 DRA-P1 Brands in the balance |
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