Lateral marketing New techniques for finding breakthrough ideas
Material type: TextPublication details: JOHN WILEY NEW YORK 2003Description: xvi, 206 HARD BINDINGISBN:- 0471455164
- 658.8 KOT-P3
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | SSCBS Library | General Books | 658.8 KOT-P3 (Browse shelf(Opens below)) | Available | 10447 |
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658.8 KOT-P1 Framework for marketing management | 658.8 KOT-P1;P3 Framework for marketing management | 658.8 KOT-P3 Marketing insights from A to Z | 658.8 KOT-P3 Lateral marketing | 658.8 KOT-P3 Marketing management | 658.8 KOT-P4 Ten deadly marketing sins | 658.8 KOT-P5 FAQs on marketing Answered by the guru of marketing |
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