Brand failures The truth about the 100 biggest branding mistakes of all time

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Material type: Text

TextPublication details: KOGAN PAGE LONDON 2005Description: xii, 260 PAPER BINDINGISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	SSCBS Library	General Books	658.827 HAI-P5 (Browse shelf(Opens below))	Available		12193

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Previous	658.827 GRA-N9 New marketing manifesto	658.827 GRE-P1 Branding across borders	658.827 GRE-P4 Best of branding	658.827 HAI-P5 Brand failures The truth about the 100 biggest branding mistakes of all time	658.827 HAI-P5 Brand royalty How to world's top 100 brands thrive and survive	658.827 HAI-Q1 Brand success How the world's top 100 brands thrive and survive	658.827 HAR-N8 Brands	Next

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