Corporate reputation, the brand and the bottom line Powerful proven communication strategies for maximizing value
Material type: TextPublication details: KOGAN PAGE LONDON 2006Edition: Ed 3Description: xvi, 320 PAPER BINDINGISBN:- 074944651X
- 659.1 HAY-P6
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | SSCBS Library | General Books | 659.1 HAY-P6 (Browse shelf(Opens below)) | Available | 12278 |
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659.1 GRE-N8 Marketing corporate image | 659.1 GUP-Q1 Advertising and personal selling | 659.1 HAR-M9 Handbook of advertising techniques | 659.1 HAY-P6 Corporate reputation, the brand and the bottom line | 659.1 JAI-N9 Marketing information products and services | 659.1 JEF-M2 Advertising made simple | 659.1 JEF-M2 Advertising |
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