TY  - BOOK
AU  - MAHAJAN, Gautam
AU  - 
TI  - Total customer value management: Transforming business thinking
SN  - 8132103127
U1  - 658 
PY  - 2011///
CY  - DELHI
PB  - RESPONSE BOOKS
KW  - GENERAL MANAGEMENT
KW  - MANAGEMENT
ER  -