TY  - BOOK
AU  - SINHA, Dheeraj
AU  - 
TI  - Consumer india: Inside the indian mind and wallet
SN  - 8126529780
U1  - 658.8342 
PY  - 2011///
CY  - NEW YORK
PB  - JOHN WILEY
KW  - CONSUMER BEHAVIOR
KW  - MARKETING - CONSUMER BEHAVIOR
ER  -