TY  - BOOK
AU  - KELLER, Kevin Lane
AU  - PARAMESWARAN, M G
TI  - Strategic brand management: Building,measuring and managing brand equity
SN  - 8131756898
U1  - 658.827 
PY  - 2011///
CY  - DELHI
PB  - PEARSON EDUCATION
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -