TY  - BOOK
AU  - CHATTOPADHYAY, Amitava
AU  - BATRA, Rajeev
TI  - New emerging market multinationals: Four strategies for disrupting markets and building brands
SN  - 1259029220
U1  - 658.8 
PY  - 2012///
CY  - DELHI
PB  - TATA MCGRAW-HILL
KW  - MARKETING
KW  - MARKETING MANAGEMENT
ER  -