TY  - BOOK
AU  - KAPFERER, Jean-Noel
AU  - 
TI  - New strategic brand management: Advanced insights and strategic thinking
SN  - 0749465155
U1  - 658.827 
PY  - 2012///
CY  - LONDON
PB  - KOGAN PAGE
KW  - BRANDS AND TRADEMARKS
KW  - MARKETING - BRANDS & TRADEMARKS
ER  -